Visions Entries
Architectural photography of retail spaces is more than creating images. Visions is intended to showcase my procedures, thoughts as well as current and archived work. Please feel free to return again as this is frequently updated. You can recieve the email version by signing up here.
January 12, 2023
Ease Logistics
Having recently been asked to supplement an onsite video shoot as a still photographer, I was able to work a bit away from my comfort zone. Parameters on shoots such as this don’t allow for ...
March 15, 2022
Freaky Fast
Long before COVID changed the rules, chain restaurants were exploring drive-thru only restaurants. The advent of food delivery and online ordering pushed eateries to consider making it all ...
February 15, 2022
Same Sheetz Different Decade
For my Midwestern and specifically Ohio clients, The Sheetz expansion has been fast and furious. Rewind back to 2004, Chute Gerdeman designed the new Sheetz prototype in Altoona, PA. The ...
April 16, 2021
OSU Marketing and Public Relations Office Wins National Advertising Awards
As a photographer, it's always nice to see clients win awards. Knowing that my work brings recognition to companies I work with is putting icing on the cake! Congratulations to my clients at ...
October 27, 2020
Photographing the Light
Considering the overall lighting of a space is critical when photographing its atmosphere. Not enough fill and shadows lack details, woodgrains become muddy and bright colors drab. ...
July 7, 2020
Artwork Website
Most people know me as a retail interior photographer, although in a past life I did quite a bit of studio work, graphic design photography, people as well as art. Staying busy with the ...
March 12, 2020
Visions 10 — Lighting
Two things within the last few weeks have made me think about lighting and the way it concerns architectural photography. First was an email from a portrait/wedding photographer who had been ...
