Visions Entries
Architectural photography of retail spaces is more than creating images. Visions is intended to showcase my procedures, thoughts as well as current and archived work. Please feel free to return again as this is frequently updated. You can recieve the email version by signing up here.
October 17, 2018
Visions 08 — Focusing on the Brand Story
One detail of how my website differs from other photographers is that I tend to show entire photo shoots for each site rather than a few images from many projects. The main reason I do this is ...
August 15, 2018
Visions 07 — Lighting and Color Balance
When talking about color balance, the first thing I need to say is that it is a perception. Colors within a space can be easily influenced by the products within the store, materials used, ...
June 22, 2018
Visions 06 — New Mexico Vacation
“When I got to New Mexico that was mine. As soon as I saw it that was my country. I’d never seen anything like it before, but it fitted to me exactly. It’s something that’s in the ...
May 8, 2018
Visions 05 — Lighting
If you were to choose the most important aspect of a store to enhance customer touch points and experiences, showcase store products, strengthen textures and color, as well as enlighten the ...
April 3, 2018
Visions 04 — New Website
Upon opening my studio after twelve years at a global design firm, I needed to share my work with design and architectural firms. As a photographer, my first portfolio showing was scheduled ...
March 13, 2018
Global Shop Get Together
This year, GlobalShop returns to Chicago, a mecca of architecture and a huge contributor to the retail design world. The show gives me a chance to reconnect, recharge and renew my ties to an ...
February 13, 2018
Visions 03 — Comparing Retail & Architectural Photography
For a few years now, I’ve billed myself not as much as an architectural photographer, but rather as a retail interior photographer. Although related, I feel there are some major differences ...
January 24, 2018
Visions 02 — Previsualization
On an April morning in 1927, Ansel Adams stood on a granite outcrop of rock within Yosemite National Park. He placed a yellow filter over his lens, inserted a plate (film nowadays) and made an ...
January 8, 2018
Visions 01 — A Few Things About Myself
It's been THIRTY years now (yes, 30!) that I've been in the photography business. Wow! It really doesn't seem that long. I've been to so many places, met so many people, and have photographed so ...
