VisionEntriesArchitectural photography of retail spaces is more than creating images. This section is intended to showcase my procedures, thoughts as well as current and archived work. Please feel free to return again as this is frequently updated.

Don't Shoot Yourself

I was recently interviewed for an article for the February 2016 issue of RDI Review.  The article focuses on investing in professional photography and its value in the design field.  I've photographed many sites for obvious reasons, but some may be reasons you don't think about. I have photographed sites for CEO's  in order to create upscale presentations for Wall Street investors.  Another client has me photograph in order to trademark store design for legal reasons.  And another creates real estate marketing in order to obtain sites within the best malls as well as better spaces within those malls.  

However you use my images, the important thing to me is that you use the images in order to best serve your company.  I work hard to make sure every image is of every site showcases your design intent.  

You can read the article here.  And make sure you browse the entire publication.  It's the annual innovation issue and has some nice student work winners from the 2015 Student Design Competition.

One Madison

When people think about my clients they seem to think of design firms and retailers.  However, I have some great clients that are supporters of this industry.  I’ve been working with companies like Juno Lighting for years and have done some of my best work with them.  

Recently, Juno hired me to photograph One Madison a luxury residential condominium in New York City.  The beautiful textures are greatly enhanced with their new LED lighting.  Yabu Pushelberg was the design firm and Cooley Monato Studio was the architectural lighting design firm. 

You can see more of the images here.

DDI Cover Story for Lowe's Urban Concept

I’m proud to announce that the new Lowe’s urban concept is the cover story in the February edition of design:retail. Scaled back to a third of the size of a typical Lowes, the two Manhattan sites were both interesting and challenging. As a suburbanite, it was fun to see how hardware/home improvement was presented to today’s city dwellers. A great job executed by Lowe’s and Fitch. See the full story here, or see all the images on my website here.

Little wins AIA Orange County Honor Award for Bunulu

Congratulations to my client Little Diversified Architectural Consulting for winning an Honor Award at the 2015 AIAOC Design Awards. The Bunulu prototype in Estero Beach, FL, developed for Bealls Department Stores won the award in the Commercial Interiors category. The costal inspired activewear store concept blends water and beach elements into an upscale yet cozy brand experience.

To  find out more about the award click here.

To Read the VMSD story on this project click here.

To see all the images click here.


Spring is in the air! 
     The grass is green, the trees are budding and all the flowerbeds look tight. It's the perfect time of year to shoot store exteriors. While featuring the energy of the inside of the store is usually my priority for the client, we usually do go out and capture exteriors as an establishing shot. 
     I find myself working in less than ideal situations more often than I would like, as each style of exterior presents its own unique issues.  Mall exteriors generally have larger windows which pose reflection problems. Landscaping, weather and unfinished facades can hinder outdoor exteriors. Urban street elevations can be the most challenging: pedestrians, cars, news and bike racks, traffic lights, signs, emergency vehicles etc. etc. Not to mention the list of non weather related challenges I've overcome: hundreds of bags of trash, neon signs a block away, drunks, bums, model wannabes, delivery and street cleaning vehicles, Twittering teens, and less than helpful security guards.    
     Through all that, I am proud of many of the storefronts I have shot. I'm sharing some favorites including  Lord & Taylor's Obsessed window that won an innovation award at the RDI awards gala this year. Take a look at a gallery of these images here.