VisionEntriesArchitectural photography of retail spaces is more than creating images. This section is intended to showcase my procedures, thoughts as well as current and archived work. Please feel free to return again as this is frequently updated.

Pirch Soho makes Interior Design

Pirch Soho, the beautiful NYC flagship for award winning retailer Pirch, made Interior Design news this week.  You can view the article here.

Designed by Fitch Inc, the site is multi-sensory and experience oriented.  It's a full 360-degree experience allowing shoppers to experience everything in full.  Read the article, but pay attention to the beautiful images.  

GlobalShop 2016 Recap

I had an eventful week in Las Vegas last month. Great weather, great parties and some awards hardware at the ARE competition. Congratulations to Select Comfort for two awards as well as BHDP’s project for HBC’s Queen Street. The opportunity to shoot these award winning stores as well as their other projects is an honor.  


Global Shop gives me the opportunity to reconnect with the industry.  It also renews my passion for capturing the energy of today’s retail spaces and branded environments. And while all the spaces are special in their own way, it’s working with the designers, retailers and marketing people that make it all worthwhile. 


I’m sorry if we didn’t have the chance to speak in person at the show. If you would like to partner on any special projects, feel free to contact me.

Don't Shoot Yourself

I was recently interviewed for an article for the February 2016 issue of RDI Review.  The article focuses on investing in professional photography and its value in the design field.  I've photographed many sites for obvious reasons, but some may be reasons you don't think about. I have photographed sites for CEO's  in order to create upscale presentations for Wall Street investors.  Another client has me photograph in order to trademark store design for legal reasons.  And another creates real estate marketing in order to obtain sites within the best malls as well as better spaces within those malls.  

However you use my images, the important thing to me is that you use the images in order to best serve your company.  I work hard to make sure every image is of every site showcases your design intent.  

You can read the article here.  And make sure you browse the entire publication.  It's the annual innovation issue and has some nice student work winners from the 2015 Student Design Competition.

One Madison

When people think about my clients they seem to think of design firms and retailers.  However, I have some great clients that are supporters of this industry.  I’ve been working with companies like Juno Lighting for years and have done some of my best work with them.  

Recently, Juno hired me to photograph One Madison a luxury residential condominium in New York City.  The beautiful textures are greatly enhanced with their new LED lighting.  Yabu Pushelberg was the design firm and Cooley Monato Studio was the architectural lighting design firm. 

You can see more of the images here.

DDI Cover Story for Lowe's Urban Concept

I’m proud to announce that the new Lowe’s urban concept is the cover story in the February edition of design:retail. Scaled back to a third of the size of a typical Lowes, the two Manhattan sites were both interesting and challenging. As a suburbanite, it was fun to see how hardware/home improvement was presented to today’s city dwellers. A great job executed by Lowe’s and Fitch. See the full story here, or see all the images on my website here.