Visions Entries

Architectural photography of retail spaces is more than creating images. Visions is intended to showcase my procedures, thoughts as well as current and archived work. Please feel free to return again as this is frequently updated.  You can recieve the email version by signing up here.

Happy Accidents
September 17, 2017

Happy Accidents

I meticulously back up every image that I shoot, both at the studio and with a redundant hard drive stored off site. The fireproof cabinet that once housed my film portfolio is now full of hard ...
Subway Fresh Forward
July 18, 2017

Subway Fresh Forward

Eating fresh takes on a whole new look. A new logo, interior design and operational flow give Subway a cleaner modern look for its Fresh Forward redesign. The revised color palette along with ...
Nationwide Children's Hospital Ambulatory Center
July 17, 2017

Nationwide Children's Hospital Ambulatory Center

Nationwide Children’s Hospital opened their new Ambulatory Care Center this past spring. Big Red Rooster designed the way finding signage, wall and glass treatments and color palette. Elements ...
A LIMITED Goodbye
January 18, 2017

A LIMITED Goodbye

This month the Limited left the brick and mortar realm to become an online brand. I had the opportunity to shoot their final design initiative last summer. Designed by Fitch, I really liked the ...
Gatorade Sports Science Institute
November 21, 2016

Gatorade Sports Science Institute

GSSI is committed to helping athletes optimize their health and performance through research and education in hydration and nutrition science. BrandStamp designed their first satellite ...
2016 Western Vacation
August 11, 2016

2016 Western Vacation

This summer was nice with a family vacation to the Rocky Mountain National Park, Mt. Rushmore, Badlands and Pikes Peak area. I’ve knocked two more states off my visited list leaving only one ...
Pirch Soho makes Interior Design
May 25, 2016

Pirch Soho makes Interior Design

Pirch Soho, the beautiful NYC flagship for award winning retailer Pirch, made Interior Design news this week. Designed by Fitch Inc, the site is multi-sensory and experience oriented. It's a ...
GlobalShop 2016 Recap
April 19, 2016

GlobalShop 2016 Recap

I had an eventful week in Las Vegas last month. Great weather, great parties and some awards hardware at the ARE competition. Congratulations to Select Comfort for two awards as well as BHDP’s ...
February 25, 2016

Don't Shoot Yourself

I was recently interviewed for an article for the February 2016 issue of RDI Review. The article focuses on investing in professional photography and its value in the design field. I've ...