I photographed the New Balance New York Experience store in Manhattan a few months ago. With tight deadlines, a small shooting window, driving rain, people, traffic and parking how could I say I don't love New York?

An on site three hour time frame made for some fast thinking and reflections on what it takes to serve my clients. No shoot is ever perfect and I wish everything on site went without a hitch. But it never happens…being prepared is what experience and professionalism is all about. Experience allows me to make those quick decisions-camera angles, lighting, fixture placement-with confidence. When my client walks away from the set, I need for them to feel secure in their decision in hiring me.

New Balance trusted me with their tight time frame and their story ended up with a four page spread in VMSD's December 2011 issue. Take a look at the images.