Apex by Sunglass Hut
Apex by Sunglass Hut focuses on eyewear for sport and outdoor enthusiasts. This Luxottica brand brings choice, innovation and multiple brands to all sportsmen. This Memphis Tennesssee, store in store concept, resembling an old fishing shanty, is located within the worlds largest Bass Pro Shop.
Inside the iconic Memphis Pyramid, this is a outdoorsman’s dream store. It features specialized eyewear for the hunter, fisherman or athlete. Graphics emphasize a local Memphis flare while the merchandising reflects the Bass Pro brand.
Why I show this projet...
I’ve shot countless shop in shop concepts over the years. This one has it all, great fixtures, cool themed graphics and visual elements, painted concrete flooring and wonderful lighting. Most of all, the exterior is awesome and fits into the experience of a true destination store.