Acura

This new dealership prototype, designed by ChangeUp, transforms a customers car buying experience from a transactional approach to one that is hospitable, informative and special. The new dealership highlights luxury and performance with clean lines, bright lights and open windows, an open floor plan and a new vehicle delivery area, where customers can take photos to celebrate their new purchases.

The exterior light canopy announces the presence of the space day or night, framing the lit interior, as well as exterior featured cars. This creates an architectural impact while luring in potential customers.