FRCH

Holler and Dash

Photography of Hollar and Dash Atlanta by Mark Steele Photography

A fast, casual restaurant concept, with a biscuit-inspired menu, within a site influenced by the local flair. FRCH designed an industrial themed interior as well as a front porch seating area, all featuring natural and repurposed elements.  These biscuit houses are a unique blend of old and new. This Holler & Dash is located in West Midtown, Atlanta, but look for this southern comfort food to head across the country!

Photography of Hollar and Dash Atlanta by Mark Steele Photography
Photography of Hollar and Dash Atlanta by Mark Steele Photography
Photography of Hollar and Dash Atlanta by Mark Steele Photography
Photography of Hollar and Dash Atlanta by Mark Steele Photography
Photography of Hollar and Dash Atlanta by Mark Steele Photography
Photography of Hollar and Dash Atlanta by Mark Steele Photography
Photography of Hollar and Dash Atlanta by Mark Steele Photography
Photography of Hollar and Dash Atlanta by Mark Steele Photography
Photography of Hollar and Dash Atlanta by Mark Steele Photography
Photography of Hollar and Dash Atlanta by Mark Steele Photography
Photography of Hollar and Dash Atlanta by Mark Steele Photography

Why I show this project…

Multiple surfaces, textures and lighting sources can allow for a photographers nightmare.  Photographing a site during the day as well as night can be tricky as it presents color and light balancing issues that must be handled with finesse. The fact that I know this as I photograph, and I handle all my own file processing, allows me to deliver a balanced set of images.  I love all the aspects of this site-design, textures and food, plus the fact that it won an 2018 Shop Award helps!